DESIGNER
& MAKER

VARIANT STUDIO

• Year2026
• TypePersonal Project
• DisciplineDesign Tools · Interaction Design · Creative Technology
• RoleConcept · Creative Coding ·
  AI-assisted Development · Prototyping

A faster way to build design variants.

Variant Studio is a browser-based design production tool for designers. I made it to reduce the repetitive work of adapting a campaign across multiple formats while keeping its visual style consistent. A single design becomes linked Story, Square, Landscape and Portrait layouts, each with a composition suited to its format. I built the working prototype with Claude Code and Codex, exploring how creative coding and AI-assisted development can support everyday design workflows.

CROWD CHOICE

• Year2026
• TypePersonal Project
• DisciplineInteraction Design · Creative Technology · AI
• RoleConcept · Creative Coding ·
  AI-assisted Development · Prototyping

Turning live questions into audience choices.

CROWD CHOICE is an AI-assisted polling concept for live streams. It explores how a creator’s spoken question can become a real-time vote that viewers answer in their preferred language, making audience choices easier to see within a fast-moving conversation.

Guided Beauty and Gaming demos show the concept in context. A separate working prototype uses the Gemini API to process visitors’ recorded questions and generate suggested polls in English, Korean and Chinese. I developed the experience through creative coding and AI-assisted prototyping with Claude Code and GPT-6 Astra.

PROJECT 001 / 009

LIEVITO

• Year2026
• TypePersonal Project
• DisciplineF&B Brand Identity
• RoleConcept · Branding · Social · Web

Branding and interactive web design for LIEVITO, combining hand-drawn illustrations with custom-generated imagery and video. I built and deployed the live website with Claude Code in Antigravity and WordPress, with interactive menu elements that let visitors visually explore each beer and pizza before stepping into the restaurant.

Disclaimer: Generative AI was integrated into the visual production process, with selected images and motion assets directed and created by me using Gemini, ChatGPT, Kling, and other tools.

PROJECT 002 / 009

TIERRA TACO CLUB

• Year2026
• TypePersonal Project
• DisciplineF&B Brand Identity
• RoleConcept · Branding · Social · Web

Branding and digital design for TIERRA TACO CLUB, built around a playful and contemporary take on Mexican food culture. The project brings together menu design, social content, custom-generated food imagery and video, and interactive web elements to create a consistent experience across both physical and digital touchpoints.

With this project, I wanted to push beyond a standard identity system. With Claude Code, I built an interactive game where players unlock a menu discount coupon after completing it, turning a few seconds of play into a restaurant visit and something Gen Z audiences might share on social media. TIERRA is fictional, but I treated it as a real brand to explore how far an identity could stretch across web, motion, and product.

Disclaimer: Generative AI was integrated into the visual production process, with selected images and motion assets directed and created by me using Gemini, ChatGPT, Kling, and other tools.

PROJECT 005 / 009

BLAH BLAH LAB

• Year2024
• TypeSchool Project
• DisciplineBrand Identity
• RoleConcept · Identity · Editorial

BLAH BLAH LAB is a lifestyle brand that helps individuals embark on a journey of self-discovery and emotional awareness. The name comes from the narrative of a science lab creating emotion monsters — “BLAH BLAH” means to not be afraid to face your emotions and talk about them.

PROJECT 006 / 009

RE:MEDY

• Year2026
• TypeSchool Project
• DisciplineInteraction Design ·
  Speculative Design ·
  Creative Technology
• RoleResearch · Interaction Design · Physical Computing · Creative Coding · 3D Prototyping

Supporting digital wellbeing through hybrid interventions grounded in Self-Determination Theory.

RE:MEDY is a hybrid design intervention developed to resolve the ‘Digital Detox Dilemma,’ addressing the irony of relying on apps to stop smartphone addiction. Grounded in Self-Determination Theory, this project moves away from restrictive and screen-based tools that lead to stress and user fatigue. By shifting the focus from the screen to the physical space, RE:MEDY helps users disconnect from constant notifications and doomscrolling, reclaiming time for self-reflection and intentional rest.

The project combines physical prototyping, creative coding and digital interaction. Each artefact was developed through 3D modelling and printing, with Arduino-based interactions and lighting behaviours prototyped through AI-assisted coding. I later extended the project into an interactive 3D web showcase, creating a virtual gallery where visitors can explore the artefacts and activate their different light and interaction states directly in the browser.

RE:MEDY will also be presented as part of TechnoTerra: Archive of the Future at UAS, extending the project into an exhibition context exploring design, technology and computation.

PROJECT 007 / 009

INTERACTIVE BRAND EXPERIENCES

• Year2025 – 2026
• TypePersonal Project
• DisciplineBrand Experience · Interaction Design · Creative Technology
• RoleCreative Coding · AI-assisted Development · Prototyping

Extending visual identities into playful, interactive digital experiences.

Across selected branding projects, I explored how a brand could move beyond static applications and become something people could actively interact with. Using AI-assisted development and creative coding, I built small browser-based games and interactive experiences for Tierra Taco Club, KASANE and LIEVITO, each shaped around the personality and visual language of the brand. I made use of the interactions as another way for audiences to experience the identity through play, movement and participation.

PROJECT 008 / 009

HABIT GARDEN

• Year2025
• TypePersonal Project
• DisciplineUX / UI · Branding
• RoleConcept · UI · Character

A tangible habit companion that turns daily routines into a living garden. Tap a physical NFC keychain to start a mission, and a small character grows alongside your progress.

Habit Garden is a habit tracker that actually feels like a game. Instead of navigating through endless digital menus, you initiate your focus time by simply tapping a tactile NFC keychain. This physical action connects directly to a Tamagotchi-inspired world. Completing offline activities earns you EXP as a reward, allowing you to nurture your pet from a sprout to a fully evolved character. Built on positive reinforcement, the system never penalises you for short sessions. Every small attempt builds up, making habit-building a long-lasting, enjoyable journey.

PROJECT 009 / 009

TYPEFACE CALENDAR

• Year2022
• TypeSchool Project
• DisciplinePublication · Typography
• RoleType Design · Motion

A typeface designed for each month, built from geometric shapes. When the months overlap, the cut-out numbers appear to rotate around the circle, and each sheet doubles as a paper swatch for RJ Paper.

PROJECT 004 / 009

KASANE

• Year2025
• TypePersonal Project
• DisciplineF&B Brand Identity
• RoleBranding · Illustration

KASANE is a contemporary matcha café inspired by the Japanese word kasane, meaning “layers” or “to layer.” The concept reflects the way flavours, ingredients and everyday moments come together in a cup of matcha.

With KASANE, I wanted to bring traditional printmaking references into a contemporary café setting without making the identity feel overly traditional. The stamp system became a flexible visual element across packaging, menus, signage and digital content, with each application creating slightly different layers and impressions.

PROJECT 003 / 009

SPCA CAMPAIGN

• Year2025
• TypeTeam Project
• DisciplineBrand Identity · Campaign
• RoleConcept · Branding · Social

Campaign and social media branding for SPCA Singapore, developed to create a more engaging and shareable online presence.

The project explores Instagram posts, stories, and interactive content that invite users to participate while strengthening awareness of the organisation and its message.